About Us

There are times when you know just what to do.

You go for it and you know it’s right.

You use your INSTINCT…

 

In 1979, INSTINCT was born deep in the tube of wave.

The only way out of the crashing ocean overhead was the INSTINCT to survive… World surfing champion Shaun Thomson lived those moments and through that experience INSTINCT was born…

 

INSTINCT has sponsored the other World Champion tube riders such as Tom Carroll and Barton Lynch.

 

INSTINCT understands that innate drive to action — Nowhere is INSTINCT stronger than in the actions of the young. We put that in the actions of the young. We put that motivation onto our brand:

Our designs are filled with Life and Energy.